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The engines are warming up and the entries are flying in. Even Austria is sending a convoy. Wheels of Nairn is officially back, and this September it is expected to be bigger than ever. With hundreds of classic, custom and competition vehicles rolling into town, this is more than a motor show. It is a golden opportunity for local businesses to connect with visitors, showcase creativity and grow their reach in a meaningful way.

Whether you run a café, shop, gallery or studio, this is the time to start thinking about how your business can capture attention and become part of the experience.

Why This Matters for Local Business

Events like this drive more than horsepower. They drive footfall. Nairn is already well-loved by visitors from around the Highlands, but when a major event draws in hundreds of car lovers, families and photographers, it is your chance to stand out.

Local marketing works best when it leans into what is happening around you. Highlands tourism statistics show that event-based travel is on the rise. With over 17 vehicle categories and 400 cars expected, the town will be buzzing. Your business should be too.

Five Ways to Drive Local Visibility

1. Offer Wheels of Nairn Specials

Create themed items or bundles. A “V8 Breakfast Roll” or “Classic Cream Tea” makes your offer memorable. Add shareable signage to encourage tagging on Instagram.

2. Refresh Your Brand for Visibility

Is your logo looking a bit tired? A brand refresh can bring clarity and confidence to your storefront, website and flyers. Curious Pixels can help you elevate your image without overwhelming your time.

3. Update Your Signage and Print

A well-designed print package can include menus, postcards or event promos. Position them around town or include them in local welcome packs.

4. Collaborate with Neighbours

Join forces with other local businesses to offer event goers a seamless experience. A collaboration between a café and barber could result in dual offers and shared visibility.

5. Advertise in the Right Places

Make sure your business is listed on Visit Nairn, Highland Business Directory and even TripAdvisor. These are trusted sources for out-of-town visitors looking to explore.

Make an Impression That Lasts

You do not need to overhaul everything. Sometimes a few well-placed changes and a clean visual identity are enough to stand out. At Curious Pixels, we help Highland businesses with everything from social media graphics to event branding, tailored to your schedule and style.

Let’s help you get noticed when the crowds roll in.

Ready to roll? Get in touch with Curious Pixels today and let’s build something your visitors will remember.